• Cost-effective way to meet thousands of highly qualified, motivated buyers face-to-face
   
• Build brand awareness with people interested in your product
   
• Fall timing extends your selling season & gives you the opportunity to clear out your inventory—boaters know it’s their last chance to make a purchase during this year’s season.
   
• Boaters go to boat shows to see more than boats—in a recent study conducted by Michigan State University, 71% of boat show visitors reported going to shows to check out accessories.

 You invest time and money to exhibit at the Liberty Boat Show, and NMMA works year-round to ensure a great return on your investment. NMMA marketing is designed to boost attendance and drive qualifi ed traffi c to the show through an aggressive advertising and public relations campaign. A highly visible, fully integrated ad campaign launches in the weeks leading up to the Show, featuring a strategic mix of print, broadcast, online and e-mail. The public relations team reinforces the ad campaign, working year-round to generate show awareness, securing news stories in TV, newspapers and magazines.